When it comes to merchant services and payment processing, there are many misconceptions out there. These can cost your business money if you believe them, which is why it’s important to separate myth from reality. Here are five of the biggest myths and the truth behind them.
1. Services Are the Same Across All Merchant Processing Companies
This couldn’t be further from the truth, as one merchant processing company could offer vastly different features and services. For example, one may help you with terminal setup while another does not. One may not have cash advances at their terminals or won’t offer gift card programs. It’s important to verify that a merchant processing company has the features your business needs for right now and in the future.
2. Merchant Processing Companies Have Similar Pricing
The amount you pay for merchant processing can vary significantly depending on the company you choose. Each will have its own standards regarding what constitutes a high-risk company, and they will also have their own pay scales. This is another reason why it’s smart to check out multiple options.
3. You Can’t Get Out of Your Contract
Think that you’re locked in once you sign a contract? There’s often a way out, and when you’re switching to a new merchant services company, the new one may help you get out of your original contract.
4. There’s No Need to Pay for a Terminal
There are plenty of companies that provide standard terminals free of charge, but this is one of those situations where you get what you pay for. A modern, high-grade terminal will have more features and be better for your customers.
5. It Won’t Impact Your Bottom Line If You Fail to Accept Certain Payment Methods
If you don’t accept certain payment methods, you’re cutting down on your business’s potential profits and risking dissatisfied customers or potential customers. You’re going to have customers who wish to pay with their debit card, a gift card and a payment app, such as Samsung Pay or Apple Pay. Not everyone will have an alternate payment method available, which is why it’s best to accept as many payment options as possible.
It can be tricky to choose a merchant processing company, but here at Merchant 365, we can handle all your merchant services needs. Give us a call today to get started.